The problem is, the song seems deadly serious. If I take off my jaded ‘aging K-pop fan’ hat and ignore Drama‘s vacuous attempts at what passes for “empowering” lyrics, I think I can almost get into the campiness of its repeated incantation. ![]() I just wish they’d found a better song to hitch it to. It’s tempered by SM’s penchant for weird, distorted production, and there are moments when this instrumental legitimately slaps. And, there’s no way you can listen to Drama and not hear the BLACKPINK influence. I know some readers hate when I compare artists to other artists, but that’s the name of the game in an industry as insular as this. I’m pretty exhausted with endless “I’m so badass” catchphrasey songwriting and vocal fry posturing, and Drama is largely a lurching exercise in corporate world-building. On the surface, there’s not much here for me. New single Drama leans decisively toward the former, but I’d rather hear aespa just be aespa. However, their sound has been all over the place, as if SM can’t decide whether they want them to be the next BLACKPINK or something closer to breezy, Westernized pop. ![]() Infrequent Korean comebacks are interspersed with English and Japanese work, guided them on a global pathway to success. As SM Entertainment’s ascendant girl group, aespa have dipped their toes into a variety of musical endeavors.
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